Action News

“Action News” is a news brand. First developed in 1970 by Philadelphia news director Mel Kampmann for the station that’s now WPVI-TV, the format emphasizes a fast pace, tight writing and high story count, with the goal of covering more stories in the same amount of time as competitors. It’s worth noting that stations using the “Action News” name don’t necessarily follow all (or any) of these strategies.

Stories featuring Action News

Branding, Broadcast Industry News, Featured

Kansas City NBC gets out of the ‘action’

Branding, Broadcast Industry News, Featured

L.A. station celebrates 50 years of ‘Eyewitness News’

Augmented Reality, Virtual Production and Virtual Sets, Broadcast Design, Heroes

Philadelphia ABC debuts on air overhaul

Branding, Heroes, Local News

Action News creator Melvin Kampmann

‘Action News’ creator dies

Branding, Featured, Local News

Cleveland station to drop ‘Action News’ branding

Branding, Local News

‘News doctor’ Frank Magid dead at 78

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