Action News

“Action News” is a news brand. First developed in 1970 by Philadelphia news director Mel Kampmann for the station that’s now WPVI-TV, the format emphasizes a fast pace, tight writing and high story count, with the goal of covering more stories in the same amount of time as competitors. It’s worth noting that stations using the “Action News” name don’t necessarily follow all (or any) of these strategies.

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