‘NBA on ESPN’ starts season with new logo, motion graphics
“The new design aims to place the spotlight on the stars of the show: the NBA players, NBA teams and the redesigned NBA and ESPN co-branded logo,” notes Ben Cafardo on ESPN FrontRow.
The logo design, which replaces a look that debuted during the 2011 playoffs, streamlines the design and coloring, retaining the circular shape. Gone are the previous basketball lines, with a larger emphasis placed on the player silhouette of all-star Jerry West.
The motion graphics feature the colors and looks of the league with some tactile detailing, dropping the former glossy 3D world in favor of a flat design style.
This aesthetic is continued through the flipbook like maze of animations on-air that take viewers through a rotating world of information.
Graphic elements include bits of texture, such as the feeling of a basketball, that help connect the rebrand further to the sport while also not feeling stereotyped.
The updates also include a refreshed musical theme from Warner/Chappell Production Music that features a heavier beat with more guitar and less emphasis on horns.