9 of some of the coolest uses of augmented reality we’ve seen
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Augmented reality has become a hot new area for broadcasting.
Loosely defined, augmented reality involves the use of software and specialized graphics and physical equipment to enhance the live imagery viewers see with “virtual” elements that don’t actually exist in real life.
The line between what’s augmented and virtual reality and broadcasting is a bit blurred, though, so keep that in mind when reading about these implementations.
France 2’s election coverage
By mixing a real set with a green screen, France 2 was able to create a unique and dynamic look that blended real with virtual and augmented reality.
The Weather Company’s Max
In response to user demand for augmented reality tools, The Weather Company added augmented reality capabilities to its widely used Max software that can add virtual maps and charts for dynamic weather and traffic storytelling.