9 of some of the coolest uses of augmented reality we’ve seen
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SMG TV set accents
SMG TV is a good example of how augmented reality can be used to enhance real sets — even in more subtle ways. This Chinese network uses augmented reality to add countdowns and virtual “rings” to select shots of its set.
NBC News Amazon Echo sponsorship
Although NBC made extensive use of augmented reality software to display election results that appeared to float above Rockefeller Center and “appear” on the ice skating rink, perhaps one of the more interesting implementations during the November 2016 elections was to showcase an advertiser.