Chinese broadcasters celebrate New Year with augmented reality

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Sister network’s STV (上海电视台) and Dragton TV (东方卫视), both owned by Shanghai Media Group (上海广播电视台), continued the paper lantern theme with multiple red lanterns hanging from virtual support rings in the lighting grid.

Set Design

STV

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Meanwhile, other networks like Guangzhou Broadcasting Network (广州市广播电视台) made use of its sweeping Unilumin LED video walls to showcase graphics inspired by the New Year.

Set Design

Guangzhou Broadcasting Network

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Some air checks courtesy of ADmanamDA.

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