Chinese broadcasters celebrate New Year with augmented reality
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Sister network’s STV (上海电视台) and Dragton TV (东方卫视), both owned by Shanghai Media Group (上海广播电视台), continued the paper lantern theme with multiple red lanterns hanging from virtual support rings in the lighting grid.
Meanwhile, other networks like Guangzhou Broadcasting Network (广州市广播电视台) made use of its sweeping Unilumin LED video walls to showcase graphics inspired by the New Year.
Some air checks courtesy of ADmanamDA.
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tags
Augmented Reality, Augmented Reality for Broadcast, Augmented Reality Sets, china, Dragton TV, Guangzhou Broadcasting Network, Shandong Television, Shanghai Media Group, SMG TV, STV, SUZHOU TV, SZTV, 上海广播电视台, 上海电视台, 东方卫视, 山东广播电视台, 广州市广播电视台, 苏州电视台
categories
Augmented Reality, Virtual Production and Virtual Sets, Broadcast Design, Featured