News Promos and Sports Promos

Discover the latest examples and strategies in promotional campaigns for news and sports. This category highlights creative efforts from local news stations’ creative services and marketing departments, showcasing how news promos and sports promos drive viewership, build brand loyalty and connect with audiences.

‘GMA’ team heads ‘home’ in promo

ABC News' "Good Morning America" has released a promo featuring anchors returning home to connect with their roots. The spot features George Stephanopoulos with his... Read more

ESPN deploys nostalgia campaign, ‘Sports Forever,’ as streaming launch nears

Philly ABC showcases ‘our city’ in promo

‘Trust is the anchor’: NBC spotlights Tom Llamas’ experience and how he’ll carry on the ‘Nightly’ legacy

MSNBC’s Jen Psaki says ‘there are reasons to be hopeful’ in promo for new show

MSNBC airs combined promo for updated ‘The Weekend’ morning edition, evening

Explore more coverage of News Promos and Sports Promos

MSNBC releases first promo for new panel show ‘The Weeknight’

‘Morning Joe’ promo touts ratings, connections to D.C. insiders

KABC talent answers the question of ‘what it means’ to be SoCal’s ‘news leader’

L.A. station aims to help viewers overcome ‘overload’ of info

Orlando WX promo focuses on station’s hit from twister

Promo roundup: Touting Emmys, ‘what does it mean?,’ info overload and more

Vegas station showcases consumer reporting in promo

Gulf Coast News promotes its combine newsgathering efforts

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