News Promos and Sports Promos

Discover the latest examples and strategies in promotional campaigns for news and sports. This category highlights creative efforts from local news stations’ creative services and marketing departments, showcasing how news promos and sports promos drive viewership, build brand loyalty and connect with audiences.

Holiday spot from Sinclair highlights features of NextGen TV

Sinclair Broadcast Group has released a holiday-themed promotional spot aimed at encouraging consumers to consider purchasing televisions equipped with NextGen TV capabilities. The 30-second ad,... Read more

MSNBC launches ‘We The People’ campaign ahead of MS NOW launch
Phoenix station creates investigative promo that feels gritty yet approachable
NBC rolls out ‘Reporting for America’ campaign
Telemundo spotlights misinformation ‘targeted’ at Latinos in Julio Vaqueiro promo
NBC goes boxed in updated approach to showing credits, promos between shows