Social Media

Creator ad spend growing four times faster than total media industry

U.S. ad spending in the creator economy is projected to reach $37 billion in 2025, growing nearly four times faster than the total media industry,... Read more

90% of U.S. consumers open to short-form video on publisher sites
CNN adds vertical video-focused ‘Shorts’ tab to mobile app
More consumers define ‘TV’ by content relevance, not screens or formats
Dak’s Take: The attention economy moved on, local news didn’t
Dak’s Take: Why social media’s victory over TV news is both inevitable and terrifying