Artful sound, editing give Australian news promo sophisticated feel

By NewscastStudio • October 27, 2015

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Featuring an artful mix of nat sound, a dramatic music bed and strategic edits, this 7 News promo from Australia focuses mainly on big stories and breadth of coverage with a sophisticated but high energy feel.

Featuring clips from both Australia-based stories and key events around the globe such as 9/11 and Princess Diana’s wedding plus a mix of lighter entertainment and human interest pieces, the spot also uses a dark and dramatic shot of Earth as a recurring theme to promote the entire slew of 7 News offerings.