October 25, 2015

Lively beat, fast shots combine to form energetic news promo

Today’s over-the-top news promo is a mix of lively music, fast moving behind the scenes shots and quick edits — including a zip past the station’s slew of Emmy awards.

The promo, which aired at the beginning of this year on Spanish language WNJU-TV, the Telemundo in New Jersey and New York.

The spot also features energetic shots of talent on set and in the newsroom, including a shot of them awkwardly carrying rather clunky looking laptops down a walkway, presumably on their way to the studio. Other shots include floor people giving cues and the production crew at work in the control room.