ABC Chicago tweaks weather branding
Starting on Thursday morning’s newscasts, each of the once-every-10-minutes forecast segments, which is also branded under the “Weather and traffic on the 7s” banner, had the word “Alert” tacked on the end.
The station updated the lower thirds that popped up during Tracy Butler’s forecasts to include a bright red “Alert” box — resulting in “AccuWeather Alert.”
The name has since been used during severe weather situations.
We’ve reached out to the station for comment and clarification.