ABC 7 Chicago uses rings, casual narration in morning promo

Chicago TV

This column is part of NewscastStudio's regular "Chicago TV" column that covers the latest in Chicago broadcasting.

WLS, the Chicago ABC O&O, is airing a promo that combines elements from its parent network’s branding package along with a bit of a casual flair.

Two days after the promo aired during the Oscars, “GMA” itself overhauled its graphics on Feb. 26, 2019.

The new spot focuses on the station’s 4:30 to 7 a.m. news block and kicks off with “Are you ready? Ready to start a new day?”

A combination of stock footage of people in morning routines are combined with station talent shots — while the female announcer assures viewers that “Tanja, Terrell, Tracy and Roz have gotcha covered.”

The use of the casual “gotcha” is an interesting parallel to promos the market’s NBC O&O has used in not one, but two promos.

The line, by the way, is referring to morning co-anchors Tanja Babich and Terrell Brown, along with meteorologist Tracy Butler and traffic anchor Roz Varon.

From a graphical standpoint, the spot also uses a mostly blue and gold color scheme that has some similarities to ABC’s “Aperture” branding motion graphics package.