NBC Sports updates on-air look for NHL postseason
The new broadcast open uses an abbreviated version of the network’s NHL theme music from OSI Music, with the NHL shield breaking apart into a series of diamonds with glistening light effects around the edges.
These diamonds then shoot out of the shield to reveal the current game’s teams logos and names, all color-coded to align with the team’s branding.
The diamond motif is utilized through a series of opens, bumpers, transitions along with a few special insert graphics, all with a unique font that is not present in other NBC Sports graphics.
The package follows NBC’s typically strategy of special sub-branding for marquee events, such as the Super Bowl, where unique elements are used alongside the network’s normal insert graphics package. NBC’s “Wednesday Night Hockey” broadcast also has a unique toolkit of graphics as well.