Hint: Read each L3 out loud before airing
Take a look at this lower third from Fox News Channel that’s been circulating on Facebook.
Cable News
April 21, 2014
April 16, 2014
CNN L3 proclaims Titanic sinking ‘breaking news’
CNN has come under heavy criticism lately for its “smotherage” of stories such as the “poop cruise” and missing jet — but here’s a new one — redefining breaking news as a story that’s 102 years old. The network aired a lower third banner covering the fact that the Titanic sank 102 years ago today […]
April 15, 2014
Really CNN? This is a desk?
“CNN Tonight” moved from the field to the studio for day two. The show is using the former studio of “Piers Morgan Tonight,” but it looks like a new desk wasn’t ready in time for the debut. So, they ran to a local office supply store and bought a cheap “modern” office desk. How crazy does this […]
April 15, 2014
‘CNN Tonight’ debuts
“CNN Tonight” is back and running after a multi-year hiatus. Bill Weir anchored the return from Boston, as the network shifts coverage to the one year anniversary of the Boston Marathon bombing. The show features a rotating cast focused on “a live hour of the day’s biggest stories.” Graphically, “CNN Tonight” kept similar colors to […]
April 14, 2014
MSNBC, NowThis News launch 15-second video series
MSNBC and NowThis News have launched new, co-produced original 15-second daily video series titled “15 Seconds to Truth,” which will dig into a big headline each day to uncover a truth hidden behind the day’s conventional wisdom and spin. The video series, launching today on MSNBC, Facebook and Twitter, builds on the recently formed partnership […]
April 11, 2014
CNN launching digital studios arm
CNN has announced the creation of CNN Digital Studios, which will be tasked with producing original content for the Web. Included in the launch is a partnership with Twitter to offer 15-second video clips via the social network. In addition, longer original series will also be produced featuring CNN talent, including “Brutally Honest with Kelly Wallace” and […]
April 11, 2014
CNN unveils interactive news service
CNN has announced CNNx, a new iPad service that allows customizable TV news experiences. Through Watch CNNx users can access 24 hours of program rundowns and select on demand the segments they want to view, according to a statement issued by the network. “CNN has again redefined the way people consume news. As the Internet […]
April 10, 2014
CNN launches ‘Go There’ campaign
CNN has embarked in a campaign that attempts to emphasizes its intrepid journalistic spirit with a new image campaigned titled “Go There.” The network is airing one minute spots that combine archival footage from the network’s history, including Ted Turner’s inaugural speech, with more recent footage of its big name talent doing both field and […]
April 9, 2014
First look at NBC Los Angeles Bureau
NBC News is now fully operational in Los Angeles, after its move from Burbank. While KNBC-TV has been up and running since February, NBC News recently began use of two studios in the complex, designed by Clickspring Design. One studio connects with the newsroom and has the traditional NBC News Los Angeles signage in the […]
April 8, 2014
CNN ‘get lost’ promo airs at unfortunate moment
CNN’s efforts to promote “Anthony Bourdain: Parts Unknown” with a large “Get lost” banner resulted in a rather awkward juxtaposition when the graphics aired over the network’s coverage of Malaysian Airlines Flight 370, according to an image circulating online. Often these types of promos are inserted at the master control level, so it’s entirely possible the […]