Artful sound, editing give Australian news promo sophisticated feel
Featuring an artful mix of nat sound, a dramatic music bed and strategic edits, this 7 News promo from Australia focuses mainly on big stories and breadth of coverage with a sophisticated but high energy feel.
Featuring clips from both Australia-based stories and key events around the globe such as 9/11 and Princess Diana’s wedding plus a mix of lighter entertainment and human interest pieces, the spot also uses a dark and dramatic shot of Earth as a recurring theme to promote the entire slew of 7 News offerings.
Explore previous days’ over-the-top news promos below:
Day 8: 9 News
Day 7: WNJU-TV
Day 6: Five News
Day 5: WPIX-TV
Day 4: Seven Brisbane
Day 3: Russia-24
Day 2: Texas Thunder Truck