Exclusive: ‘Today’ goes sunny side up with new Studio 1A

The open space in front of the new video wall has, in many ways, become a larger “production area” — and was used for a Kelly Clarkson performance Feb. 26.

During this performance, products took full advantage of the color changing technology — making the header element a rich tone that coordinated with the looping background graphic fed to the video wall.

The logo installation matched the horizontal bars found on the video wall, with bands changing from colored to white to match the flow of the animation.

In addition to performances, the new video wall is also used by Al Roker to showcase a series of weather maps, as well as “coming up” graphics.

In addition, the wall becomes a faux window when a simulated view of Rockefeller Center with virtual mullions and scrolling header.

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Overall, the new look for “Today” unifies the space after countless re-interpretations and modifications, bringing clarity to the design and connecting it with the current on-air branding.

Watch an exclusive supercut of the first day on the new set here (note that, due to licensing issues, there is no audio during Kelly Clarkson’s performance):

Credits

Set design by Clickspring Design
Led by Erik Ulfers, Emmett Aiello, Arjuna Balaranjan, and Kendra James.

Fabrication by Mystic Scenic Studios

AV by Leyard

Lighting by The Lighting Design Group
Lighting Designer Dennis Size
Senior Project Manager Michael Kemp
Assistant Lighting Designer Alex Kyle
Daily Lighting Designer is Peter Greenbaum.
Head Electrician Christine Simpson